Interweave® is a brand communications framework from Moscow-based enterprise marketing consultancy Hacker-n-Hustler.
We received the upper-level task from founders who wanted to check the waters with their new framework. They were unsure whether it is possible to sell a complex consulting product like this to their existing clients (tech enterprises), which commanded a lot of change to already employed processes and narratives inside client companies.
We rolled up our sleeves and after 4 months of fieldwork came up with data-proven solutions to rearrange the product, unveiled additional niches to look for target customers, and proposed some useful tweaks to the product.
What we delivered:
- Conducted customer development on client needs and current acquisition practices; • Pivoted market positioning; • Advised & helped implement improvements to the product (upgraded services and bundles based on freshly discovered customer segments and their services acquisition practices); • Developed efficient positioning for the product in 2 languages; • Developed a new pricing policy; • Designed brand identity; • Designed and developed product website from start to finish (for INTERWEAVE®).
In 2022, INTERWEAVE® got automated and now works as an integral part of a new cutting-edge product that offers Virtual CMO & Virtual CBDO to a wide spectrum of businesses. Stay tuned!
